Quite right. Rare brands simply means we don't see action figures for it each and every year the way we do with Star Wars, Transformers, Marvel, or Dragon Ball. Nor do they fit into an easy category like Dinosaurs or wild life. Still we think these are actually some of our "coolest" Action Figures. So action figures like the Plasma Series for Ghostbusters, the GI Joe Classifieds, Overwatch series go here until they get enough years under their belt to be a long term hit.
